Centura's Critical Migration from Failing Nortel PBX to TelCloud Hosted VoIP Platform

Centura Brands Migration from Failing Nortel PBX to TelCloud Hosted VoIP

Centura Brands Inc. specializes in turnkey marketing and sales services for global brands, integrating manufacturing, licensing, and sales in Canada since 1989. They manage the diverse commercial needs of CPG companies and have been a key Canadian partner for leading global organizations in hair, skin, bath, and body for over 32 years.

Challenges

• Centura owned a failing Nortel BCM system with no manufacturer support, scarce replacement parts, and few technicians who could work on it.
• The system required an expensive PRI circuit that was not even fully utilized.
• High long distance costs for calls to customers and vendors, plus high per-minute rates for toll-free inbound calls.
• The Nortel BCM lacked voicemail to email, work-from-home capability, and business continuity in the event of a power outage.

Solutions

• Inline replaced Centura's system with TelCloud Hosted VoIP.
• Centura's expensive PRI circuit was cancelled; phones now connect over their regular internet connection using centralized SIP trunks.

Benefits

• Employees can stay connected while working from home using TelCloud's built-in softphone.
• Staff receive voicemails as transcribed emails with the original audio file attached.
• Major improvement in business continuity; the system is hosted in Inline's data center with redundant power and network, ensuring the phone system is always up.
• No more costs for parts, servicing, or updates; Inline handles infrastructure and software updates as part of the monthly subscription.
• No surprise long distance charges; all calls to Canada and the continental US are included.